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Browse Abandon: Why Every Retail Website Needs an Automated Browse Abandon Programme

Automation, Behavioural Marketing, Blog, Dynamic Content, Email Marketing
Every minute of every day across the world, there are millions of active consumers browsing e-commerce websites. These browsers will visit site after site, some with every intention of making a purchase, others not. Many of them will be anonymous to the websites they visit; that is, they won’t ever log into the sites’ e-commerce Continue reading →

8 Email Marketing Tips for the Hospitality Industry

Automation, Behavioural Marketing, Blog, Dynamic Content, Email Marketing, Hospitality

1. Customer Service doesn’t end when the customer leaves the venue Implementing automated email marketing triggers to customers not only enables direct feedback, but also continues to demonstrate the level of customer service you provide. If dining at a restaurant, or enjoying a meal – this can be as simple as a thank you, or

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Social Media - Email Marketing Subscription

Growing Your Email Marketing Database

Blog, Data Acquisition, Email Marketing, Lead Generation
Building, growing, and nurturing an email marketing subscriber base can appear to be a difficult endeavour for any marketer, but there are some simple and effective methods to help develop an email marketing database. Website Customers arrive at your website to purchase, research, or compare. It is important to build prominent email sign-up opportunities throughout Continue reading →

The Key to Email Marketing Success: Personalisation

Automation, Blog, Dynamic Content, Email Marketing
Marketers have long known the potential of email marketing in being the leading preference of communication, as voiced by customers, but also having the highest ROI of all the marketing channels, according to research by MarketingExperiments. While these are greatly promising stats, it is all made possible by delivering emails that customers want to read, and Continue reading →