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Every minute of every day across the world, there are millions of active consumers browsing e-commerce websites. These browsers will visit site after site, some with every intention of making a purchase, others not. Many of them will be anonymous to the websites they visit; that is, they won’t ever log into the sites’ e-commerce Continue reading →

1. Customer Service doesn’t end when the customer leaves the venue Implementing automated email marketing triggers to customers not only enables direct feedback, but also continues to demonstrate the level of customer service you provide. If dining at a restaurant, or enjoying a meal – this can be as simple as a thank you, or

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Planning, designing, coding and scheduling email marketing campaigns can be a time consuming and often costly process.  Especially if the types of campaigns you're running are repetitive and require a campaign manager to repeat the same process on a regular basis. If you could automate a lot of those processes, it would almost be like Continue reading →

Building, growing, and nurturing an email marketing subscriber base can appear to be a difficult endeavour for any marketer, but there are some simple and effective methods to help develop an email marketing database. Website Customers arrive at your website to purchase, research, or compare. It is important to build prominent email sign-up opportunities throughout Continue reading →

Marketers have long known the potential of email marketing in being the leading preference of communication, as voiced by customers, but also having the highest ROI of all the marketing channels, according to research by MarketingExperiments. While these are greatly promising stats, it is all made possible by delivering emails that customers want to read, and Continue reading →

Subscribers are at their most engaged within the first few weeks of signing up to an email program.  After all, they have just given you their email address and permission for you to email them.  Before you pull them into your regular communications program, the best thing to do would be to send a welcome Continue reading →