Zalus Digital: Digital marketing that delivers results

Email Design

Father’s Day Email Campaigns: Tips & Inspiration

August 10, 2016Automation, Behavioural Marketing, Blog, Dynamic Content, Email Design, Email MarketingJessica McCluskey

Audience As with all content creation and engagement campaigns, you are guiding your message based on your intended audience, and hopefully segmenting your email lists in the same way. With these strategies in place, it means you may be sending a few different emails, which are personalised to the right subscriber/customer and has a message Continue reading →

Top 5 Email Marketing Trends in 2016

August 8, 2016Automation, Behavioural Marketing, Blog, Dynamic Content, Email Design, Email Marketing, Mobile OptimisationBob Kamal

1. Mobile Optimisation Yes, mobile optimisation has been trending in email marketing for a good many years now. But, as of 2016, a clear majority of emails are now opened on mobile devices rather than on desktop clients. According to Litmus, the percentage of mobile opens in 2016 is now 55%. What does that mean? Well, Continue reading →

A Few Examples of Creative Email Campaigns

August 5, 2016Blog, Email Design, Email MarketingJessica McCluskey

There are some fantastic examples of engaging, creative and memorable email campaigns floating around inboxes and today we're sharing some of our favourites! Posts that POP Adding a few elements that pop, can do wonders to brighten up your email! It doesn't necessarily have to be a bright colour, (although that's fun too!) but sometimes Continue reading →