Zalus Digital: Digital marketing that delivers results

Mobile Optimisation

5 Rules for Writing Subject Lines That Increase Your Open Rates

August 11, 2016Blog, Dynamic Content, Email Marketing, Mobile OptimisationJessica McCluskey

We all know subject lines prompt us to open or delete emails, and can also influence whether your email ends up in the inbox or the spam folder. So how do we write one that can yield many opens? Some would say to write the shortest, while others recommend catchy phrases. There are actually no Continue reading →

Top 5 Email Marketing Trends in 2016

August 8, 2016Automation, Behavioural Marketing, Blog, Dynamic Content, Email Design, Email Marketing, Mobile OptimisationBob Kamal

1. Mobile Optimisation Yes, mobile optimisation has been trending in email marketing for a good many years now. But, as of 2016, a clear majority of emails are now opened on mobile devices rather than on desktop clients. According to Litmus, the percentage of mobile opens in 2016 is now 55%. What does that mean? Well, Continue reading →