Email Marketing Automation – Improve ROI without lifting a finger

How can you make a bigger impact with your email marketing campaigns – without investing more dollars and manpower?

Email automation is the answer.

Email continues to be an effective communications tool – after all, virtually everyone in the online world uses it. For marketers, the high penetration rate of email means that it’s a great way to reach customers at a low cost. And because it’s a direct sales driver, the returns are very strong.

Understanding how to make the most of email marketing programs starts with an understanding of email automation and how it can be utilised within the context of customer relationship management. A belief that automated email messages are robotic and impersonal couldn’t be further from the truth. Email automation done right improves the customer experience, as well as deliverability, marketing efficiencies, relevancy and ROI.