Stellar Subject Lines: 12 Rules that Get Results

Fifty characters are all that stand between you and the success of your next email campaign. 

Why? Because 50 characters is all the space you have in a typical subject line. You have 50 characters – or less – to catch the attention of your readers, entice them to open your email and take action.

How could something so small make or break the success of your whole campaign? Because potential recipients use the subject line to decide whether to open or delete an email or, worse yet, report the email as spam.

The dearth of characters in subject lines makes writing them a challenge. But it’s worth doing well because a good subject line can get your email opened in a flash. With so much at stake, marketers need a quick reference tool for developing subject lines that get the desired result: opened emails. Let our 12 simple rules for stellar results be our guide.